The one thing economists do agree on is buyers will be more cautious with their purchasing decisions as the economy gradually recovers from the recession. This means B2C and B2B marketers with high end products and complex sales cycles need to establish credibility and trust.
Given the fragmented marketing channels, traditional media is a cornerstone and not the entire foundation. The key is managing valued content, called content marketing by some. This is what social media pioneers have been practicing for years. Successful content marketing is matching the core competencies of an organization with the needs articulated by buyers as you engage them online.
In this seminar you will build a robust marketing campaign that integrates social and traditional media and positions your company as a trusted provider in your industry.
Join us for "Integrated Social Marketing"
Mark Palony has integrated traditional media with blogs, video, audio and other social media tactics to get hard-core results in sales and PR in the crowded technology space. Palony will share his experience as Global Marketing Manager SAP Solutions using social media tools to create productive relationships with partners and media.
Albert Maruggi, has implemented and reports on social media for business consulting firms, health care and consumer products companies. Maruggi will share how companies view social media as a horizontal discipline, touching several key areas of a company and organization, and how companies have reallocated their resources to capitalize on this lower cost, effective marketing platform.
Featured breakfast speakers
Albert Maruggi, senior fellow at the Society for New Communications Research, host of the Marketing Edge podcast and president of business communications consultancy Provident Partners.
Mark Palony, is a technology industry veteran in marketing, public relations, and social media. Palony was responsible for integrating social media tactics with traditional marketing activities in support of SoftBrands sales and channel partner relationships, and was the lead marketing executive responsible for SoftBrands’ software solution partnership with SAP. Palony is the managing editor of the Wonderingoutloud blog .
Highlights: The New Media Mix: Traditional + Social
Integrate traditional & Social media to create robust marketing campaigns
Using the right tool for the job
Multimedia tells a powerful story
Game-changing marketing and PR tactics
How This Seminar is Different
To get the most out of this information we suggest you bring your campaign plans, marketing outline, or calendar. We have a portion of this session set aside to work one-on-one specifically to integrate social media marketing tactics that will work best to achieve your marketing objectives.
Preview Conversation
Here is a short conversation with Albert and Mark as a preview of the seminar.
Comments on Twitter From Previous Presentation
Friday, March, 12
8:00 a.m. to 10:30 a.m.
Cost: $100 per person In the past guests have mentioned to have a tiered price for individuals from the same company. We have that structure for this event since we will be covering development of a communications plan. We feel this is important because social strategies can touch a number of functions in a company. The fee for members of the same company after the first registered guest from that company is $75.
