Provident Partners was among the first marketing firms in the United States to produce podcasts for ourselves and our clients back in early 2005. The Marketing Edge podcast is consistently among the top management and marketing podcasts on the web. More importantly, our clients have achieved significant business objectives by having podcasting as a part of their tactics. In some cases the podcast served to attract media coverage, in others it helped generate new business, yet others still podcasts enhanced employee communications. And the list goes on.
There are two primary reasons podcasting has caught the nation’s fancy:
- Customization of information – I can get the type of information I want
- Productivity is a daily pressure everyone faces – the more multi-tasking, the more you can do
A podcast is an audio presentation. It is a creative weapon that will have noticeable results in three months.
Podcasting addresses customization and productivity in the following ways:
- Podcasts can be informative presentations, audio whitepapers, shows on specific topics and much more. People can subscribe to receive new podcasts automatically or they can just download the podcasts they want.
- Podcasts can be listened to while working on your computer or cleaning up the office. If they are moved to a portable player then you can hear them any where you go – stuck in traffic, exercising or walking the dog.
Podcasts have helped our clients gain national media attention, new customers, and establish a thought-leadership position in their field.
What does this mean to your business?
- Reach customers conveniently
- Have new prospects find you
- Break through the clutter to attract new business
- Establish an innovative medium for your communications
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