Getting Most From Brand Journalism

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves is a way to showcase expertise without constantly selling. It is a way to develop a digital library of information that can be customized for a variety of uses beyond the initial brand journalism objectives, including

News releases
Marketing
Sales presentations
Email

The key elements to brand journalism include:

Independent writing and content development
Objective discussion of issues
Candid conversation of choices surrounding an issue

Here are some example of brand journalism
example of brand journalism

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