Trade Show in a Box is a unique, turn-key program that guides companies through the details of exhibiting at, and driving revenues from, a trade show. Delivered via user-friendly collaboration software called Groove, Trade Show in a Box comes complete with more than 100 essential trade show tasks and timelines. Each task and timeline can be easily customized to correspond to your specific trade show, and then assigned to the trade show team member responsible for completing that task. This is critical for lead generation and nurturing. Trade Show in a Box is the most efficient and effective way to ensure your trade show planning stays on time, on task and on budget.
Trade Show in a Box covers the five phases of trade show planning and execution:
- Pre-show logistics
- Pre-show marketing
- At the show
- Post-show marketing
- Lead nurturing
The tasks within each of these phases include disciplined strategies for promoting your presence at the show, creating a memorable trade show experience, driving booth traffic, following up with trade show leads and more.
Trade Show in a Box is available in two versions: Standard and Professional.
Standard – access to Excel file and pre-populated tasks only
Professional – all-inclusive tool that is available via a Provident Partners service agreement. With the Professional Edition, Provident Partners works with you to plan and execute your trade show using a Web-based project management tool that ensures every task is completed.
Tasks that will be managed by Provident Partners with Professional Edition include:
- Driving booth traffic
- Booth handouts
- Trade show strategy
- Booth design
- Post-show follow-up plan
- Media strategy
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