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The integration of social media dramatically
improves marketing and public relations. Provident Partners helps companies
integrate social media strategies in their traditional marketing and PR. Our strategic
workshop packages highlight both the why and the how of social media tactics.
It's not "We should be on Facebook!" It's why should we be on Facebook and
how will our daily routine change because of that decision? We get to those
answers. That leads to an integrated social program with defined goals and
measurements.
The questions we help answer for public relations communications:
- What does it mean for a company to be "social"?
- What changes in resources and structure will we need to benefit
from social media?
- Which shiny new object is right for your goals? (hint, let's get
the goals and content down first, shiny new objects are a dime a dozen.)
- What are the correct elements to measure?
- How can I aggregate communities and topics of interest across social networks?
The most important part of social media is that it truly is
social. The use of blogs, podcasts and tweets establishes a dialogue,
between and among your audiences. Marketing is no longer about
demographics, but about communities of interests and how interesting can you
be among its members.
Corporate Sessions:
- What has changed and how will it affect your company?
- What it means to be social and what will that do to your brand?
- What are the shiny new objects and how do they work?
Session Outcomes:
- Recommendation document on realigning resources to maximize the social web.
- Report on monitoring topics and key audience member identification.
- Editorial calendar of company messages tied to topics in key mainstream and
online media.
- Communications and social media plan.
Beyond the strategy are the tactics. These may include some of the following which we also execute:
- Audio and video podcast writing and production.
- Draft recommendations on participating on social communities like Facebook or Twitter.
- Development of social sites
- Blogger and community relations
Interested? Let's chat, email workshop session or call 651-695-0174
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