| The integration of social media dramatically improves marketing and public
relations. Provident Partners helps companies integrate social media strategies in their traditional
marketing and PR. Our strategic workshop packages highlight both the why and the how of social media
tactics. It's not "We should be on Facebook!" It's why should we be on Facebook and how will our
daily routine change because of that decision? We get to those answers. That leads to an integrated
social program with defined goals and measurements. The questions we help answer for public
relations communications: - What does it mean for a company to be "social"?
- What changes in resources and structure will we need to benefit from social media?
- Which shiny new object is right for your goals? (hint, let's get the goals and content down
first, shiny new objects are a dime a dozen.)
- What are the correct elements to measure?
- How can I aggregate communities and topics of interest across social networks?
The most important part of social media is that it truly is social. The use of blogs, podcasts and
tweets establishes a dialogue, between and among your audiences. Marketing is no longer about
demographics, but about communities of interests and how interesting can you be among its
members. Corporate Sessions: - What has changed and how will it affect
your company?
- What it means to be social and what will that do to your brand?
- What are the shiny new objects and how do they work?
Session Outcomes: - Recommendation document on realigning resources to
maximize the social web.
- Report on monitoring topics and key audience member identification.
- Editorial calendar of company messages tied to topics in key mainstream and online media.
- Communications and social media plan.
Beyond the strategy are the tactics. These
may include some of the following which we also execute: - Audio and video podcast
writing and production.
- Draft recommendations on participating on social communities like
Facebook or Twitter.
- Development of social sites
- Blogger and community
relations
Interested? Let's chat, email workshop session or call 612-293-7640
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