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Public relations have drastically changed with the emergence of social media and the fragmentation of information. Now, businesses have the unique opportunity to interact with the public through many sources and mediums. Companies should start thinking like reporters. That means, don't just put out a news release of questionable value (xyz company added a new client), use your expertise to contribute to what is already considered news by your industry.
Provident Partners helps PR departments run like newsrooms and executives think like reporters. Online, everyone has the capability of being a micro-journalist and businesses can capitalize on this opportunity in public relations. Commenting on industry trends, government regulations, news stories, and related events, gives your company a presence in that conversation, improved search rank on that keyword profile, and exposure to others in that area of conversation. Here are 4 steps to improving your communications:
Create an editorial calendar of your core business expertise.
Evaluate the visual components of your information.
Consider how to multipurpose your content into audio podcasts, Slideshare presentations and other formats.
Determine which communities exist that would value the content and participate with them.
A Journalist's Perspective: Recently, Albert Maruggi interviewed journalist Stephen Baker about the changes in journalism and how they will affect the way public relations departments operate.
