Case studies. All firms worth their salt have them. They tell you that we’ve been around the block and that we know our stuff. For every project we highlight here, there are five more in which we’ve done similar work. But don’t let these case studies cloud your vision. Your unique challenges need unique solutions.

As you evaluate these examples of our work, consider that this is also indicative of the chemistry between our team members and the client, of the client’s willingness to push the envelope, and of the client’s commitment to participate in the marketing process by constantly collaborating, actively reviewing our work and being available for the media.

We invite you to discuss some creative ideas for turning your challenges into results. Give us a call – 651-695-0174.

Client - Midsize consulting firm in the health care insurance market

Objective - Build an overarching brand identity, garner decision-maker attention and generate leads

Tactics -

• Regular podcast series that covers news and trends in the field – first in this market
• Media placements in targeted publications and regarding goal-oriented topics
• Multi-touch direct-mail and calling campaign
• Search engine marketing

Results -

• Several media placements in the form of quotes in news stories and bylined articles
• Hundreds of podcast downloads from potential leads and academic/thought leaders
• Dramatically improved Web presence in top search engines

Client - International business consultants, primarily targeting midsize manufacturing companies

Objective - Create an identifiable brand and establish position as thought leaders in the industry

Tactics -

• Publicity launch for book written by firm’s leaders
• Produce podcast series to discuss relevant issues – first in this market
• Concentrated media pitches around trade talks, currency news, etc.
• Develop e-mail campaign targeting customers, prospects, journalists and “friends of the family”

Results -

• Several features and placements in prominent national broadcast and print outlets
• Strong and constantly growing podcast audience, with positive interaction with listeners

Client - Enterprise software vendor with a global presence, serving the midsize manufacturing industry

Objectives - Enhance marketing communications program and bring innovation to existing sales tools

Tactics -

• Establish and coordinate global marketing team on a collaborative system
• Write news releases, case studies and white papers
• Produce series of video case studies and audio podcasts for Web site and sales presentations

Results -

• Improved communications in several worldwide regions
• A more innovative, comprehensive library of marketing communications
• Improved tech-savvy, innovative and intelligent brand image