Getting Most From Brand Journalism

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Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves is a way to showcase expertise without constantly selling. It is a way to develop a digital library of information that can be customized for a variety of uses beyond the initial brand journalism objectives, including

Brand Journalism

  • News releases
  • Marketing
  • Sales presentations
  • Email

The key elements to brand journalism include:

  • Independent writing and content development
  • Objective discussion of issues
  • Candid conversation of choices surrounding an issue

Here are some example of brand journalism example of brand journalism