Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves is a way to showcase expertise without constantly selling. It is a way to develop a digital library of information that can be customized for a variety of uses beyond the initial brand journalism objectives, including
- News releases
- Marketing
- Sales presentations
The key elements to brand journalism include:
- Independent writing and content development
- Objective discussion of issues
- Candid conversation of choices surrounding an issue
Here are some example of brand journalism example of brand journalism