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We're heading to Vegas, and we're bringing a friend with us.
Our president, Albert Maruggi, is part of a great group of new-media pros who will be presenting at the NewComm Forum 2007 in Las Vegas, March 7-9. He's speaking as part of the "New Media and Journalism" track with a session entitled "Interaction and engagement: New media as the key to buyers' hearts."
To help promote this great event, we gave away a registration to the NewComm Forum, airfare to Las Vegas and two nights hotel stay in Vegas at Treasure Island. Our lucky winner is Laurie Mainquist of WindLogics. This will be Lori’s first time to Las Vegas, and she is looking forward to the NewComm Forum. Her company is a world leader in atmospheric modeling and analysis, and it has developed innovative methodologies for assessing long-term financial risk associated with wind energy.
Podcast interview with our winner:
Use the audio player above or visit our blog and podcast page to hear a podcast in which we chat with Laurie about the upcoming trip and more about the NewComm Forum. Thanks to those of you who entered our drawing, and we hope you'll stay in touch with us via our Marketing Edge podcast -- and maybe even come to Vegas for the conference.
Albert's presentation abstract:
Interaction and engagement: New media as the key to buyers' hearts
Building trust among peer groups is the next big thing. Oddly enough, it was also yesterday's big thing, but it didn't involve an iPod or a blog. Now new media like blogs and podcasts make it easier than ever to turn marketing monologues into meaningful dialogues. When companies engage and connect with people, those people know someone's listening. Those connections create evangelists for your brand, whose words mean more to other buyers than any marketer's words ever could. This session will help you:
Think of your organization like a media outlet—with an audience that needs information
Expand your idea of who is a journalist in the new media landscape—and how that definition will change your communications
Fit new media into your communications plans—through sponsorships, producing content or pitching existing outlets
Reinforce the need for personal voice—you’re talking with people, after all, so banish "corporate speak"
Look at business communications as conversations, not lectures
Put messages in formats and places convenient for your audience
Also, on a separate note: In April, Albert will be speaking at the Social Media 2007 conference in Chicago, talking about podcasting as part of a company's marketing strategy. Again, we'll update this page with more info as we have it.
