Think who will it hurt. Is the topic something that people laugh at outside of your twist on it. I am all for creativity but sometimes it crosses the line. When it does, it usually isn’t just a little over the line, it’s pretty much so far over that you can’t jump back in one step. Now I may be wrong on this one, because there is no large outcry about the Gregory Brothers attempt at humor from the alledged kidnapping and torture of three Cleveland teenagers. They used the interview of Charles Ramsey talking about how he saved Amanda Berry, Gina DeJesus, and Michelle Knight as the basis for the Gregory Brothers popular Songifiations. They have become popular because the group usually uses political speeches, debates and interviews as the raw ingredients which they spice up with cover music and lyrics.
One of my favorites is about Five Guys. They are clearly creative in their use of music and lyrics. In the case of using the news interviews from the Cleveland kidnapping case someone should have said, “no don’t go there, regardless of how colorful a character Ramsey may be” There is nothing to gain. I would much rather remember the Gregory Brothers creativity in the Five Guys songify, then for their #Deadgiveaway take on Ramsey’s interview which evokes images of horror, not comedy. I don’t want to put a link to the Ramsey video from my site, you can search it on the Gregory Brothers YouTube channel where they go by the name schmoyoho.
Listen to a conversation about this topic on the Beyond Social Media podcast Tuesday, May 14 at 9:30PM EDT on Blog Talk Radio. Beyond Social Media is a conversation with B.L. Ochman, David Erickson, and Albert Maruggi. Ochman is a marketing consultant, a frequent contributor to Ad Age, and author of What’s Next Blog. David Erickson is a marketing consultant and author of The e-Strategy Blog.