Time 19:32

Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang.

Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. The Marketing Edge guest in this episode is Scott Monty, the Global Digital and Multimedia Communications Manager for Ford Motor Company. Monty also authors the Social Media Marketing blog. The added bonus of this podcast is Monty in search of an experienced social media practitioner to join his team at Ford. He describes the high level job of Global Digital Communications Manager within the communications team at Ford and where you can apply.

Monty is a thoughtful person with a flair for the creative. In this interview he highlights how an older company is quickly wrapping its arms and heads around social media. When you listen to the scope of where social media plays in a large corporation, you realize how, over time, it can help shape a corporate culture.
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PARENT BLOGGERS

This month we’d like to give parent bloggers of young childern a first look at a new social network. Two qualities that make this parenting social network different is the long-term goal, to help improve America’s education system, and the ability to track a child’s development using new research and charts from one of the leading pediatric centers in the country. If you are a parent blogger, and would like to review the beta site, send me an email at Marketing Edge at ProvidentPartners dot Net with the word Parent in the subject line.

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Marketing Edge Contest

This month’s contest is a membership to Minnpost.com, the new online journal with outstanding writers, editors, and columnists. If you’d like to support journalism at its highest levels that provide local and national coverage, send me an email at MarketingEdge at ProvidentPartners dot Net with MinnPost in the subject line. We will draw a winner in mid November.

Photo Credit: Flickr twincitycustoms20s