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Marketing Edge » moms

A Mother’s Day Marketing Tip

Wednesday, May 4th, 2011

I don’t use this space for personal stuff, but I’ll make an exception for several reasons.

1) My mother died when I was 12 and truth be told I probably never “got over it”

2) Overall in the world, women still get treated poorly and do most of the work to hold a family together. (generalization, yeah but anyone want to debate me on that one I’m open)

3) George Carlin had a great line about God being a man, he said “I know he’s a man cause the world wouldn’t be this messed up if a woman was running things” (not sure about that one, but it is funny)

4) I very much admire Stacey Monk the founder, organizer of Epic Change. She ran the first Tweetsgiving which succeeded in helping Mama Lucy Kamptoni build a school to educate children in Tanzania. Stacey has tirelessly continued to turn the spotlight on women of the world. All types of women. Women who do routine work under stressful conditions, in poverty-stricken environments, or under oppressive governments.

This year to celebrate Mother’s Day, Epic Change features To Mama with Love, a collaborative online art project that honors moms across the world. The funds raised by this art project will go to several remarkable women and their programs to help children.

You can learn about these women including Suraya Pakzad in Afghanistan, Maggie Doyne and Renu Shah Bagaria in Nepal at the To Mamma with Love website.

Happy Mother’s Day

Oh the marketing tip, don’t let another moment go by without telling a mom, any mom, how special they are to those who love them.

Motrin’s Big Pain

Tuesday, November 18th, 2008

Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques.

It’s not like this is a new trend — baby slings have been around for a long time. The latest fashion, combined with the ability to comment on it, is what is giving Motrin a migraine. What are your thoughts about baby slings and social media-savvy moms giving Motrin a piece of their mind?

Use this nifty opinion tool to view the ad by clicking on the image, then share your thoughts by using words expressed by others in the list and rating them, or add a new sentiment to rate. You can also provide more details than a word in the text box. At least those moms using slings can get something off their chest without dumping the kid.

I have five children, personally I used the on the shoulders technique. Not with all five, mind you — if I did, we’d be in the circus.

Disclosure: we help Quick Comments with some strategy consulting. It just happens to be perfect for this blog post. If you want to use the widget for this Motrin ad question here is the code:
<iframe width="225" height="602" frameborder="0" src="http://qcwidget.com/widgets/3ee5981b3bd3" ></iframe>