Time 17:53

A new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net

The premise of The Numerati is that as our lives are captured digitally with electronic transactions, web site surfing patterns, online commerce etc, we are building a behavior that can be quantified, analyzed, and predicted. It’s the predicted part that is the most intriguing to Baker.

Baker interviewed dozens of researchers, scientists and mathematicians for the book.
Will all these numbers allow advertisers to become better providers of valuable information and products that meet your individual needs, instead of getting unwanted, generally constructed information-buckshot that might hit the target of an educated guess? Will algorithms of your behavior give insight into your humanness, predicate your next purchase, or who you will likely friend online?

Life, it turns out, is a numbers game, and Baker sheds light on how it became so in The Numerati. In this conversation, we also get him sharing ideas on how best to pitch him at Business Week. Also he highlights the key courses a journalist should take to improve their craft, namely statistics, economics, and be fluent in a foreign language, his is Spanish.

We also will hold a drawing to give away a copy of Baker’s book, just email marketingedge AT providentpartners.net with the word Numerati in the subject line. Or you can pre-order The Numerati.
The winner of the our last book giveaway is Len Edgerly who won Millennial Makeover, congratulations Len.

We invite your comments and we may get them on the show. Call 206-426-1117 comment line for the Marketing Edge podcast.