Here’s a classic case of social media run amok. There is a post today about the F-word being used in the Disney movie “Enchanted.”

It’s making it’s way up the Digg charts.

The problem? After listening to the clip posted on that site 10 times, I can’t hear it. I went to the movie on Thanksgiving and it wasn’t even a question. Never even thought about it. Why? ‘Cause the language is not there. There is nothing remotely that sounds like that.

So is this a case of blogosphere hysteria? Just cranking it up for the “link love,” as Web gurus are fond of saying?

The original post by Peter Sciretta claiming the profanity was made at 12:18 a.m. today, Nov. 26. In his comments, he posts the following:

Peter Sciretta says:

November 26th, 2007 at 2:21 am

Eric,

Just to clarify: The story was corrected two minutes after you posted your comment (the posting log says 12:18), this was long before Will read the story or posted his comment. The only thing I have added since Will’s posting was the bolded text telling people to read the rest of the story following the video. I felt that if Will missed it, than other people would as well.

However, I could not find any reference to a correction and why is the original post still up. The fact is, it is wrong. This is the kind of thing that must drive corporate marketers and PR folks mad.

Should Disney even respond? As of this posting, I was unable to find a response. Perhaps it doesn’t deserve one, but given the dollars still left in the Christmas movie-going season, I think it pays to call it like it is.

It’s a blogsphere prank, but nonetheless a real-world situation in the making. What would you do if you were Disney?