Podcast length: 12:25

Wouldn’t you like to be a fly on the wall in the conversation between a big company’s CMO and the general counsel on whether the company should have a blog? I would love it. You have that chance by listening to David Ritter’s presentation at Social Media 2007, a conference for marketers and corporate communication leaders sponsored by Business Capital Edge. The conference takes place April 5 and 6 at the Sheraton in downtown Chicago.

David is an attorney with the firm Neal Gerber and Eisenberg. His presentation — “My employees are blogging: What do I do next?” — has received excellent reviews, and he is our guest on this episode of the Marketing Edge. I’m a cautious counselor on blogging, and David’s presentation is a must for any marketer approaching the “blog now!” Kool-Aid punch bowl. This podcast outlines some of the many parameters marketers need to consider before even approaching a conversation with other senior managers about blogging. There is also room in this debate for those responsible for human resources, as well.

Also, be sure to register for our contest. We’re giving away two full-ride registrations to Social Media 2007. Just complete this quick seven-question form.

Here are a few excellent sites and resources for corporate/employee blog policies, just to whet your appetite:

• IBM’s blogging policy
• Plaxo’s blogging policy
• Sun’s blogging policy
• Business Blog Wire: general articles on the topic
• “The Corporate Blogging Book” by Debbie Weil