As you know social media is about sharing. Marketers are dying to figure out ways to match the ability to share with honest feedback. I think we figured this out in this video. Watch carefully how the first person, despite their inital reaction to the product encourages the next person to try it. I personally took on this project to see if Listerine would appeal to kids. These are first and second graders who just so happen to be getting ready for their first day of school. In the spirit of giving, I trust it gives you a smile.

The hollering in the background is mom making pancakes. Happy Holidays from everyone at Provident Partners. Remember every comment on this blog results in Provident Partners giving a food item to a St. Paul, Minneosta food shelter.