Time 25:26

Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to personal brands, from physical to digital.

The mindset required to first absorb the present, and then plan the future, is quite difficult to establish. In the last post, we examined how Seth Godin’s direction is to first shed what you learned in school and then pursue your craft. In today’s podcast with friend Stephanie Hester, author of Choose a Better Life, it’s a story of a personal journey from blindly being on society’s typical treadmill, to hard times, and renewed dedication.

It’s one of those stories where personal experience allows Stephanie to connect with her audience. Stephanie Hester conducts workshops and team building session with Fortune 500 companies, government organizations focused on helping unemployed, and HR directors in retraining programs.

The key to creating change is to first change the way you view your world. This is an age old doctrine, I go back to Einstein who said, “We can’t solve problems by using the same kind of thinking we used when we created them.”

And so first is always a personal choice to view the world differently. In Hester’s case it’s to choose the positive, then work your way from there. Sure this is nothing new, but certainly one of the most difficult things to do. Then Hester weaves a little social web thinking into her commentary which is excellent with three critical tactics as you pursue your destination

1. 1) stay connected (Stephanie is a huge LinkedIn user)
2. 2) stay involved (give back in some way, from Meals on Wheels, Big Brother, Big Sister, volunteer to help someone)
3. 3) stay motivated (oddly the above help achieve this tactic)

BOOK DRAWING

Enjoy the podcast, if you’d like to get in the drawing for the book Choose a Better Life, email me at MarketingEdge AT providentpartnes DOT net

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