Time 21:33

We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others . We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway.

Here are some examples of Facebook Marketing tactics that work.

1. 1) Dumb Questions – yeah some people think they are dumb, the type of questions where you might say “Who Cares” but oddly enough, they get people responding. Questions like, what did you have for lunch or what’s your favorite color. Why do they get a response? Perhaps because they are easy questions, you know the answer right away and it takes little time to answer. Perhaps because there is no right answer just an opinion and everyone has those. The result is lots of conversation starters, which may convey the perception that you have “sway”, that you can get people engaged. 

2. 2) Seek Advice – Chris Brogan did this with his new office using a Facebook wall post, showing pictures of his empty office and asking how he should arrange it. Classic, we the progress from, IKEA furniture to his beverage selection. One of the benefits to this tactic is it sets up a storyline that you want to follow to its conclusion. 

3. 3) Facebook Ads – I’ve had some success with Facebook Ads, whether it provided market insights in the potential online market size of people that can be engaged or actually producing ads that drove behavior, Facebook ads are a valuable resource. 

This chart shows the pattern of click throughs on an ad for USA2Pilipinas, a shipping service to the Philippines. We targeted market segments in the Philippines and Filipino communities in the US using Facebook Ads. The ads are producing a steadily increasing number of click throughs and we’ve adjusted to copy and even gone dark to assess interest. This program had an objective to register 1000 users by the end of the year, it has achieve more than half that number in the first 6 weeks.

Facebook Ad Stats Chart

Treadaway on Social Promotion

In part two of our conversation with Chris Treadaway about his book written with Mari Smith, Facebook Marketing An Hour a Day, we get into some of the subtleties of promotion in social media. It’s a very interesting time, a paradox in that some of the tactics that are selfless, talking about the accomplishments of others, can also be self-serving, gaining inbound links. Hhhmm I wonder if Brogan or Treadaway will link to this page?

No criticism here, just an observation about how interdependent we are. This is highlighted in the Free Economy as coined by Wired Magazine editor Chris Anderson where there is so much information available for free. The logic is no different than your local grocer offering samples of product in the aisles, maybe you’ll by some of my intelligent property while you are browsing.

Facebook Marketing An Hour A Day Drawing

We are giving away the book Facebook Marketing An Hour a Day to those entering the drawing. To enter either email me MarketingEdge AT providentpartners DOT net or just tweet a link to this post. Now if that’s not self serving I don’t know what is. Any proceeds gained will go directly to my five children.

As I post this Facebook is rolling out it’s location check in service called Facebook Places. check back here for ways to incorporate that into Facebook marketing.

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