Time 24:33

This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, one who does have a way to use words to ignite a response concluded in his post “RIP websites, It was great while it lasted.”

I’m less inclined to believe the website is dead, but acknowledge our mark is left in many more digital places including Facebook. Will companies abandon their websites for their Facebook page? Companies active in the social web have an increasing percentage of their content on Twitter, YouTube Facebook et. al. but they do need the digital version of the American Dream, home ownership and not to be a tenant in Facebook’s apartment complex inside a walled city.

A website is a place to keep your stuff organized, a place to call your own. From a business perspective it’s a place where you can engage and set the rules without the whims of a crowd which only a very small percentage have an interest in you (and visa versa truth be told). Perhaps as a destination the website has seen better days. It’s really not that imperative to “drive” people to my site, it is more important to engage with others, especially from a business perspective. Perhaps the term web repository is better than destination, even if it is just there to make me feel comfortable about my own possessions, my own content, my own intellectual property. After all without that, what do I have? A website is like a book, a place where I can compile my ideas, my way. Yes I know books are dying too, but not the concept of the book as a place of structured thought.

Format Note:

For those regular listeners of the Marketing Edge Podcast I am trying this a bit differently today by using an audio file I recorded using Cinchcast. I use Cinch as a supplement to the regular Marketing Edge Podcast as a quick, unedited audio capture and release type of format. Most of the time I record on Cinch while I’m walking the dog early in the morning. Since I added my thoughts in print and wanted to link back to Holtz and Baer, I figured it would be more complete to include the audio file as well. Let me know if you like it or it threw you off. thanks

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