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Marketing Edge » Blog Archive » 3 Qualities of a Community Catalyst – Part 3

3 Qualities of a Community Catalyst – Part 3

by Albert Maruggi

Energy, Ideas, Generosity

Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. The people who helped organize these seemingly spur of the moment events during our road trip posses these three qualities

Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo.

1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest. Thanks

2) Ideas – Oh sure everyone has them, but truly some are better than others. When someone says there are no bad ideas, they are being nice. Innovators have their share of bad ideas, most of the time they quickly recognize them or are smart enough to listen to others who vet them, but innovators have a way of molding an isolated idea into a vision of something. In Lisa’s case one of those visions is Twitterface which is web-based application that allows you to integrate real-time media with online conversations. Her molding skills are being put to the test as the the product is under going a name change to better reflect the true power of the platform….you can learn more about this innovative product incorporating live or recorded video and real-time conversations in my podcast interview I had with Lisa in March.

3) Generosity – Sometimes I think that generosity is the tangible side of faith. Faith that everything will work out just fine. Innovators, the kind that I’ve met in social media circles have no problems with giving their time, ideas, energy, to some community down the street or across the globe. They expect nothing in return, see this is the faith part and that’s what makes them enriching people to be around. Among those Lisa mentions among the innovators in Kansas City are Spiral 16 a sentiment and social media monitoring company and Meers Advertising

Who are the catalysts in your community, and that community can be an online community or one in your town?

Remember every comment on this blog will generate a food item for a St. Paul food shelter.

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This entry was posted on Saturday, April 3rd, 2010 at 7:51 am and is filed under Social Media Innovators Midwest, community manager, marketing.

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2 Responses to “3 Qualities of a Community Catalyst – Part 3”

  1. JDEbberly (J D Ebberly) Says:

    Twitter Comment


    Three Qualities of a Community Catalyst – Energy, Ideas, Generosity [link to post] hint, @lqualls4444 has them (via @AlbertMaruggi)

    – Posted using Chat Catcher

  2. DWesterberg (Dawn Westerberg) Says:

    Twitter Comment


    RT @AlbertMaruggi: Three Qualities of a Community Catalyst – Energy, Ideas, Generosity [link to post] hint, @lqualls4444 has them

    – Posted using Chat Catcher

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