Amanda Congdon presented about items to consider when producing your own web videos. Here are her highlights from South by Southwest. These bullet points paint the picture of the confluence of traditional media, independent journalism, and branded journalism. Amanda Congdon was a pioneer as the face of Rocketboom.com more than six years ago. Her web popularity gained her a shot at ABC doing interview shows called AC on ABC. Now she is producing Sometimesdaily with Amanda Congdon http://twitter.com/amazingamanda

Whether you are an individual producer or corporate marketer, video is growing, in demand, available on an increasing percentage of mobile devices and yes, compelling. So here is a checklist to set a foundation for how you should consider video as part of your brand or marketing mix.

• Innovation is Everything – do not fear being different

(my add, being different within the context of the corporate brand is surely more difficult, but that commitment needs to exist for the video to achieve it’s objectives.

• Small teams and collaboration and communications are essential
• Main stream media card is important – let’s face it, the world is still based on hierarchies
• Must be about to keep your niche on the web, focus, focus focus,
• Mo People, Mo Money – use your own crew so the videos get the same style

THE LATEST THING

Outside of the big networks there are ample resources for independent and cost-conscious companies to produce outstanding video. Congdon offered these resources and suggestions

• Archive.org and Flickr Creative Commons
• Getting involved with a greater project on the web can help get the word out about your independent show.
• Get your viewers involved involved on a production level

You can follow Amanda on Twitter at @amazingamanda

My coverage of South by Southwest is brought to this blog by Verizon Wireless Midwest

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