Time 23:38

This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago. Ginther describes the logic, strategy and resources they used to create Swedish Covenant social media programs.

Ginther also discusses how they identified resources of physicians to blog and deliver unique content that attracts patients. They spent some months learning the communities first and aligned those that were most active online with the appropriate service lines

• Nurse and Midwifery
• Weight, Nutrition and Lifestyle Management
• Pediatrics

They also have a program geared to general hospital offerings and awareness.

We get into the details and practical issues of resource allocations for social media programs and whether it helps achieve the hospital’s goals.

HEALTHCAMP MINNESOTA - Come On Down October 24 .

Social Media No Slam Dunk for Health Care

Along with all the hype and hypesters attempting to apply social media to anything that breathes, health care in many cases, is a cautious participant, taking time to evaluate what it means to be social.

While other industries can dip there toe in the water, a subjective opinion about a big screen TV isn’t going to kill me, health care opinions can have consequences. Checking a box once you create a Facebook Fan Page does not a social media strategy make.

HealthCamp Minnesota is a conference on Saturday, October 24 that will discuss the consequences of social media, technology, and ailment communities in healthcare. In many cases there are clear benefits, however it’s not that simple. Is our culture ready to take the time to learn about preventative care? Is rating a doctor something a patient can do accurately beyond beside manner without any medical knowledge? Will medical devices come to market quicker because companies are interacting with social ailment communities? If yes, somebody better tell FDA.

Health care is a complex topic involving the legitimate differences about the interpretation of scientific evidence and the emotional pull of life and death. One of the keynote speakers at HealthCamp Minnesota is Rachele Chrismer who will share an inspirational story about her son’s diagnosis of Infantile Neuroaxonal Dystrophy which took her to 7 different states, many false hopes, and dozens of hours of research.

Lee Aase manager of syndications and social media for the Mayo Clinic will open the program with an overview of the behind the scenes impact social media has had at the Mayo Clinic. Panel members from Blue Cross Blue Shield, AbbeyMoor Medical, Fairview, IHC Health Solutions, CG3 Consulting, Health Grades, and the National Marrow Donor Program, among others. This is a camp format which means the attendees will be encouraged to contribute to the dialogue of each panel. Register for the program here. There is also a welcoming reception for attendees on Friday evening,

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