The Mayor of Twitterville Talking Change
Time 24:46
Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media.
Is this that new? No, I spoke to the Rotary Club in Shakopee, MN and saw 50 people many of whom had little in common except living in the same locale and a desire to get involved before joining the Rotary. Over time, there is plenty to share.
Israel is one of the great conversationalists and story tellers. In his book Twitterville, Israel is at his storytelling best as his travels, online and off reveal the human impact of digital communications. Sappy you say, a little too soft for you corporate type A’s, listen how Nike and others are recreating the deceased mass market one consumer at a time.
In this podcast we take a high level view of the type of change taking place in communications and society. Our discussion is eye opening for companies who look at Twitter and other social channels as a shiny new object instead of a fundamental change in the way people engage each other and with organizations, companies, and government.
Israel reflects on the change social media has made on the initial meeting between individuals. Year’s ago a person’s business card and the company’s logo on that card would reflect on the person handing the card to you. Today, for those that are active in social communities, their individual reputation reflects on the company whose logo is on their business card.
Twitterville Book Drawing
This month, enter the Twitterville book drawing – Send an email to marketingedge@providentpartners.net put the word Twitterville in the subject line and we’ll include your name in a drawing for a copy of the book.
Last month, the winner of Trust Agents is Joe Mueller of Missouri and a frequent Marketing Edge listener. Thanks Joe, he too is a resident of Twitterville
Tags: Twitter, Twitterville
This entry was posted on Wednesday, September 2nd, 2009 at 1:08 pm and is filed under marketing, social media.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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September 3rd, 2009 at 2:39 pm
Hey! I just wanted to say that a) I really enjoy your podcasts and b) I’ve stolen your idea about donating a canned food item for every comment left on my blog. I’m hoping that since it’s for a good cause, you won’t that I’m using the idea. Feel free to leave a comment and make go get another can of food from the store.
Thanks for the idea(s).
-matt
September 7th, 2009 at 8:54 pm
Minnesota Monday – Communications Bloggers Posts From Last Week…
Interesting posts from Minnesota commmunications bloggers for the week ending 9/6/09.
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