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Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart Tools conference on May 5 in Stamford, CT will feature discussions about both the use of the technologies and the debates within organizations.

I will join Scott Monty of Ford Motor Company, John C. Havens of Blog Talk Radio, among others at this one day conference sponsored by Creative Concepts. Valorie Luther, CEO of Creative Concepts and I highlight some of these issues in this Marketing Edge podcast. It some cases, midsize companies have captured the essence of social media to gain significant exposure while larger more regulated, or bureaucratic companies have struggled with being social.

The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media. There is also a discount for Marketing Edge listeners, register for Business Smart Tools conference and in the promo code field use the word Blog for a 20 percent discount

5 Steps to Expert Contest

Marketing Edge book contest is 5 Steps to Expert by Paul Schempp – email me at marketingedge AT providentpartners DOT net with the word Expert in the subject line. The comment line is 206-600-6887 leave a comment, topic to discuss, or question, we love the conversation.

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