Comments on: PR Dilemma Should Smarties Respond? – I Say Yes

By: Smarties not so smart? « PR Campaigns - The blog

Smarties not so smart? « PR Campaigns - The blog — Tue, 14 Apr 2009 18:14:28 +0000

[...] The Fifth Firm — viancavv @ 11:14 am Don’t ask me how, but I stumbled upon a “pr dilemma” Smarties candy faced in March. Smarties are the little sugary disks that come in all [...]

By: Alex Gibson

Alex Gibson — Sat, 04 Apr 2009 06:39:56 +0000

As a father of two boys I was a bit alarmed and perplexed about the Smarties smoking story link, until I saw the videos and see that your Smarties are a different breed to those produced on this side of the Atlantic. If you tried that here all you’d be left with would be a chocolate mush ( must make the European parody version!) On a more serious note, the company should certainly use YouTube to respond- a perfect opportunity for them to rise rapidly up the social media learning curve, and who knows even gather some disciples for a more benign set of brand messages on their own YouTube channel.

Alex ( Dublin, Ireland )

By: Amy Lewis

Amy Lewis — Mon, 30 Mar 2009 15:14:34 +0000

I agree, Smarties should respond. I would actually bypass the website though and go right to social media since that’s where the conversation lingers. Posting a comment on the website poses the risk of informing the unknowing of the issue. If the company had the courage and budget, it could go a step further and join efforts with youth anti-smoking campaigns.

By: parkersteve (parkersteve)

parkersteve (parkersteve) — Sun, 29 Mar 2009 18:14:36 +0000

Twitter Comment

Smoking smarties:should smarties responde to YouTube videos?A far cry from Diet Coke + Mentos![link to post]

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