Time 25:45

With the last couple of blog posts about South by Southwest I’m getting anxious for conference season. You know it falls in line for the most part with the baseball season.

I thought I’d highlight a few events that I’m participating in and the major questions that may be answered by attending.

Social Media Breakfast Twin Cities – March 18 – What is the role of community manager? Connie Bensen will lead a discussion about this new role being created in larger companies, still vague enough to shape its direction. I believe it is better to call it community nurturer but that doesn’t fit last century’s HR boxes.

Minnesota Interaction Marketing Association – March 18 – The New Deal: Recession-Era Marketing And The Rise Of Social Media – Recession? What recession? Yeah well you get a couple of down quarters and companies are becoming social media advocates. Perhaps it is because they all want to speak with a human voice, have tactical transparency, and not market to you. Oh and the fact that everyone is telling the CEO that it is low cost compared to what we are doing now, that has no bearing right? Right. So is social media low cost?

Allied Public Relations Executives – March 19 & 20 – Is social media right for healthcare? – that is a definite maybe in my opinion, but surely new media is essential for providers in this industry and social media may well be the answer to the monumental question of rising costs.

NewComm Forum & the Inbound Marketing Summit – April 27 – 29 – This is a comprehensive conference that will cover the why and how of social media in every aspect of a company. From marketing to PR, from customer service to product development, this setting is ideal for hearing presentations and meeting with practitioners in a one-on-one setting for specific ideas to business challenges. This podcast highlights one of the sponsors of the conference the Society for New Communications Research of which I’m a senior fellow and what to expect at the conference.

In this podcast we also highlight how to restructure your PR effort to capitalize on social media. It dovetails with the March book contest, in which we will have a drawing for the book 5 Steps to Expert by Paul Schempp. If you want to enter the drawing email me at marketingedge AT providentpartners DOT net and put Expert in the subject line.

Discount code for Marketing Edge readers and listeners
Here is a $100 discount code for Marketing Edge readers and listeners, SNCRFRIEND if you only want to attend the New CommForum (see agenda) or if you want to attend the New CommForum and the InBound Marketing Summit use this code NCFFOS to get $200 off the listed price.

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