A Buddhist Marketer – Really, Come On
Time 22:32
True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get. 
The marketer, James Connor is the author of the book the Perfection of Marketing. It’s a quick read and told though the eyes of Connor as he weaves a story around a typical discussion with a CEO about marketing. It certainly is a different narrative than most business books, and I recommend it to every marketer as a gift to a skeptical CEO.
So I write back that I’d like to interview James not just about the book but what I see as the contradictions in the idea of being a marketer and a Buddhist. This is part two of my conversation with James Connor. We focus on the spiritual aspect of his journey in life and business. Did he completely convince me that marketing and Buddhism are made for each other? No, but Connor opened my eyes to a different perspective, and for that I’m very grateful.
As a participant of social media, Connor’s spirituality is insightful and shows the beauty and peace of giving. These insights give him a unique perspective on human nature and that perspective is an asset as a marketer. A premise of Buddhism is the concept of giving, and taking care of others. The best way to succeed is to help others, and I believe that is a principle of social media. Those that understand this principle and live by it will get back more than than give.
Comment & Give to Others
Leave a comment below or better yet, call the comment line 206-600-6887. Enter the contest to win the book The Perfection of Marketing by email marketingedge AT providentpartners.net put the word perfection in the subject line.
Tags: Albert Maruggi, Brand, buddhist marketer, James Connor, marketing
This entry was posted on Wednesday, February 4th, 2009 at 12:21 am and is filed under brand management, business marketing, marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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February 5th, 2009 at 3:27 pm
[...] life for 12 years as an Advertising Agency CEO by day and a Buddhist Lama in training by night. I just listened an interview with him about how he has been secretly using ancient wisdom to help The James Group’s clients be more [...]
February 5th, 2009 at 8:11 pm
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A Buddhist Marketer – Really, Come On – [link to post]
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February 6th, 2009 at 9:44 pm
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@ AlbertMaruggi – thanks for the shout out on the last Marketing Edge podcast [link to post]
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February 6th, 2009 at 10:06 pm
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@ AlbertMaruggi – thanks for the shout out on the last Marketing Edge podcast [link to post]: @ Alber.. http://tinyurl.com/b3m78y
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February 18th, 2009 at 11:20 pm
Albert,
Great interview. James Connor really simplifies what we’re all about in marketing and communications. I think people in marketing and communications often get so caught up in strategies and processes that we forget about the audience or customer.
I look forward to reading the book. James shared the first four chapters of his book on ITunes.
Keep up the great work!
February 26th, 2009 at 12:48 pm
I was looking forward to this book also and thought it interesting idea… .
Unfortunately, being I went to their web site & purchased it, had to email them asking for the tracking number, and days later still have not received the order or the tracking number…
I am thinking they need a class in customer service and that Albert needs to investigate who he features to review.
March 9th, 2009 at 11:48 am
Update to previous comment
Albert did email me about the book and I had many emails with James.
Apparently James was traveling at the time I placed my order and then had a problem with the distributing company. He handle it personally and promptly when I brought it to his attention. A nice letter of apology was included with the book that was sent over night by his staff at his office.
The mix ups have been completely resolved and I’d like to thank both Albert and James
Lisa
April 7th, 2010 at 4:20 pm
I don’t recall how I stumbled upon your website and this recording specifically…..but obviously I was meant to hear it. I have been doing a lot of work on myself (my mind) lately and felt in agreement with everything that James was talking about….especially about giving from the heart and not with ulterior motives.
I shall be heading over to his website to order the book as soon as I finish typing this comment.
Thanks for your contribution to my growth.
Sincerely,
Jan