I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes.

1. Provides helpful information for the community (key to all of social media)
2. Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing)
3. Drives traffic from several networks by adding a voting component (Ain’t that the idea?)

Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to. You know it’s like who does your doctor go to type of thing.

By writing about those on the list it generates at least a little conversation among those on the list. “Gee, what’s Odden up to now, let’s go take a look.” Whether that is a list of social media junkies, or the top doctors, or the most desired gifts for Xmas, lists work because they create a foundation for buzz. Add to that the aspect of voting (which Odden does in allowing voting for your favorite podcast) and you have a winning post. The issue is not which podcasts get the most votes, it’s about learning of new podcasts, recognizing the work of those that Odden’s readers support, and appreciating the abundance of talent available through and enhanced by social media.

Odden will be in the Marketing Edge studio on December 29 (that’s my 50th birthday really) and our conversation will be posted soon thereafter. We’ll be talking plenty about SEO, social media, and give a look into how search drives topics and copy.

Thanks Lee for including the Marketing Edge

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