Comments on: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?” http://www.providentpartners.net/blog/index.php/2008/11/19/%e2%80%9cwhat-in-heavens-name-made-you-think-you-could-monetize-the-real-estate-in-which-somebody-is-breaking-up-with-their-girlfriend/ The Marketing Edge, one of the longest running marketing and public relations podcasts. Mon, 06 Feb 2012 13:28:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Erica DeWolf http://www.providentpartners.net/blog/index.php/2008/11/19/%e2%80%9cwhat-in-heavens-name-made-you-think-you-could-monetize-the-real-estate-in-which-somebody-is-breaking-up-with-their-girlfriend/comment-page-1/#comment-117831 Erica DeWolf Sat, 22 Nov 2008 00:15:58 +0000 http://www.providentpartners.net/blog/?p=267#comment-117831 Great post! McConnell is a brilliant marketer, but obviously hasn't moved to be a brilliant e-marketer quite yet. Thanks for the post!! Great post! McConnell is a brilliant marketer, but obviously hasn’t moved to be a brilliant e-marketer quite yet.

Thanks for the post!!

]]> By: Tom O'Brien http://www.providentpartners.net/blog/index.php/2008/11/19/%e2%80%9cwhat-in-heavens-name-made-you-think-you-could-monetize-the-real-estate-in-which-somebody-is-breaking-up-with-their-girlfriend/comment-page-1/#comment-117525 Tom O'Brien Thu, 20 Nov 2008 14:53:26 +0000 http://www.providentpartners.net/blog/?p=267#comment-117525 Hi Albert: You nailed it with this post. Social Media is a misnomer for what we (people) do on the web. There is all this plumbing out there (internet + devices + apps) that let us do all the things we want to do across the boundaries of time and space. We can editorialize (blog), converse (forums), chat (twitter), get info (google), etc. But we do all of this for ourselves. We don't do it for or even really about brands. Brands need to figure out how to add value to the whole ecosystem - rather than trying to sell us stuff. TO'B Hi Albert:

You nailed it with this post. Social Media is a misnomer for what we (people) do on the web.

There is all this plumbing out there (internet + devices + apps) that let us do all the things we want to do across the boundaries of time and space. We can editorialize (blog), converse (forums), chat (twitter), get info (google), etc.

But we do all of this for ourselves. We don’t do it for or even really about brands. Brands need to figure out how to add value to the whole ecosystem – rather than trying to sell us stuff.

TO’B

]]> By: Mihaela (Dr. V) http://www.providentpartners.net/blog/index.php/2008/11/19/%e2%80%9cwhat-in-heavens-name-made-you-think-you-could-monetize-the-real-estate-in-which-somebody-is-breaking-up-with-their-girlfriend/comment-page-1/#comment-117326 Mihaela (Dr. V) Wed, 19 Nov 2008 16:20:57 +0000 http://www.providentpartners.net/blog/?p=267#comment-117326 I admire McConnell. For companies that don't know how to participate in social media without "hijacking the conversation, thoughts and feelings and monetizing them," the right thing to do is to stay out. These companies' stomping in would destroy the most valuable aspects of friendship and culture that have developed in social media spaces. So, if they don't know how to do it the way you advocate, it's best for everyone that they stay out. As a social media user, I would really appreciate that :) (nice seeing you at SNCR in Boston!) I admire McConnell. For companies that don’t know how to participate in social media without “hijacking the conversation, thoughts and feelings and monetizing them,” the right thing to do is to stay out.

These companies’ stomping in would destroy the most valuable aspects of friendship and culture that have developed in social media spaces. So, if they don’t know how to do it the way you advocate, it’s best for everyone that they stay out. As a social media user, I would really appreciate that :)

(nice seeing you at SNCR in Boston!)

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