Motrin’s Big Pain
Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques.
It’s not like this is a new trend — baby slings have been around for a long time. The latest fashion, combined with the ability to comment on it, is what is giving Motrin a migraine. What are your thoughts about baby slings and social media-savvy moms giving Motrin a piece of their mind?
Use this nifty opinion tool to view the ad by clicking on the image, then share your thoughts by using words expressed by others in the list and rating them, or add a new sentiment to rate. You can also provide more details than a word in the text box. At least those moms using slings can get something off their chest without dumping the kid.
I have five children, personally I used the on the shoulders technique. Not with all five, mind you — if I did, we’d be in the circus.
Disclosure: we help Quick Comments with some strategy consulting. It just happens to be perfect for this blog post. If you want to use the widget for this Motrin ad question here is the code:
<iframe width="225" height="602" frameborder="0" src="http://qcwidget.com/widgets/3ee5981b3bd3" ></iframe>
Tags: baby sling, moms, Motrin
This entry was posted on Tuesday, November 18th, 2008 at 11:40 am and is filed under advertising, blogger relations, brand management, marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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November 18th, 2008 at 11:48 am
Albert- The Quick Comments widget is clearly visible on this post. Thanks for testing it, especially on this timely hot topic. I hope people will spread the word and try it out.
November 18th, 2008 at 12:42 pm
Cool opinion tool!
I wrote a blog yesterday about Motrin, because I’m not offended.: http://liz7.wordpress.com/2008/11/18/motrin-this-mommy-is-not-mad-at-you/
I think it’s pretty goofy of mommy bloggers to get all upset about this. Mom’s should have better things to worry about.