Comments on: The New Newsroom – What’s in Your Company? http://www.providentpartners.net/blog/index.php/2008/10/13/the-new-newsroom-%e2%80%93-what%e2%80%99s-in-your-company/ The Marketing Edge, one of the longest running marketing and public relations podcasts. Mon, 06 Feb 2012 13:28:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike Keliher http://www.providentpartners.net/blog/index.php/2008/10/13/the-new-newsroom-%e2%80%93-what%e2%80%99s-in-your-company/comment-page-1/#comment-113451 Mike Keliher Tue, 28 Oct 2008 20:33:16 +0000 http://www.providentpartners.net/blog/?p=260#comment-113451 I think the point is, whether marketing departments do this themselves or outsource it to someone who has the skill set to tell stories exceptionally well, marketers and communicators need to start to make this approach part of their work. I think the point is, whether marketing departments do this themselves or outsource it to someone who has the skill set to tell stories exceptionally well, marketers and communicators need to start to make this approach part of their work.

]]> By: Britton Manasco http://www.providentpartners.net/blog/index.php/2008/10/13/the-new-newsroom-%e2%80%93-what%e2%80%99s-in-your-company/comment-page-1/#comment-112291 Britton Manasco Wed, 22 Oct 2008 00:59:18 +0000 http://www.providentpartners.net/blog/?p=260#comment-112291 Interesting. I'm not sure whether it makes sense for marketing departments to turn themselves into newsrooms, however. It comes down to whether they can build the skill sets to make this a core competency. In many cases, it may make sense to outsource these (or many of these) activities to a specialist who can develop the content and/or manage these proliferating media. What do you think? Britton Manasco <a href="http://www.brittonmanasco.com" rel="nofollow">Illuminating the Future</a> Interesting. I’m not sure whether it makes sense for marketing departments to turn themselves into newsrooms, however. It comes down to whether they can build the skill sets to make this a core competency. In many cases, it may make sense to outsource these (or many of these) activities to a specialist who can develop the content and/or manage these proliferating media. What do you think?

Britton Manasco
Illuminating the Future

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