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Marketing Edge » Blog Archive » How are presidential campaigns and parties using social media

How are presidential campaigns and parties using social media

I normally don’t get into politics on this blog, and I’m not going to start now. That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign .

From a marketing perspective this year has great examples on both sides of the asile and from a public policy perspective. For example – Divided We Fail sponsored by AARP, Business Roundtable and other groups, Clean and Fair Campaign 2008 a group set up on Facebook by members of the Public Relations Society of America, PRSA The Story of Stuff with Annie Lenoard, the National Right to Work among many others.

On the candidate side, McCain fosters comments from bloggers on his McCainSpace while Obama is doing a great job of reaching out to communities in more than two dozen social media sites.

Are you participating in any political, public policy social networks or blogs? Share them with your fellow readers.

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This entry was posted on Friday, August 22nd, 2008 at 3:12 pm and is filed under marketing.

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