Wait, I must be missing a major ingredient here. I get that the Food Network gets millions of viewers, hey I’m one of them. But why does Next Food Network Star runner-up Adam Gertler need cable to do his twist on what internet viewers want him to cook? And why does creative, attractive, Next Food Network Star runner-up Lisa Garza need a four camera set to bring her special flare to kitchen basics. Check them out in the last episode of Food Network Star.

No disrespect to the wonderful, talented people at the Food Network, but there are other producers, camera people, and editors that can work on a web-based offering with either of these talented chef, personalities. Will the financial model work? Maybe, especially if Adam and Lisa have the right business model minds behind them. One of them already has a restaurant.

These American Idolesque shows all have runners up that have some brand equity. In the case of the Food Network, all three finalists had large fan support, if their Facebook Fans are a fraction of an indication. So, unless the Food Network lawyers have access to your next born, Lisa and Adam remember it’s about the content, not the platform. That content is you. I’m here if you want to chat.

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