Comments on: Strong Social Media at Top Two Best Hospitals http://www.providentpartners.net/blog/index.php/2008/07/11/strong-social-media-at-top-two-best-hospitals/ The Marketing Edge, one of the longest running marketing and public relations podcasts. Mon, 06 Feb 2012 13:28:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Bookmarks about Hospital http://www.providentpartners.net/blog/index.php/2008/07/11/strong-social-media-at-top-two-best-hospitals/comment-page-1/#comment-106210 Bookmarks about Hospital Tue, 16 Sep 2008 19:30:34 +0000 http://www.providentpartners.net/blog/?p=247#comment-106210 [...] - bookmarked by 6 members originally found by RayHiwatari on 2008-08-22 Strong Social Media at Top Two Best Hospitals [...] [...] – bookmarked by 6 members originally found by RayHiwatari on 2008-08-22 Strong Social Media at Top Two Best Hospitals [...]

]]> By: Lee Aase http://www.providentpartners.net/blog/index.php/2008/07/11/strong-social-media-at-top-two-best-hospitals/comment-page-1/#comment-83860 Lee Aase Fri, 11 Jul 2008 12:56:49 +0000 http://www.providentpartners.net/blog/?p=247#comment-83860 Thanks for the mention, Albert. We see social media as completely consistent with the way Mayo Clinic's reputation has been built over a century, through word of mouth recommendations from satisfied patients. Traditional news media stories also have been important, and will remain so, but one strength of social media is the ability to do longer, more in-depth stories, and stories about conditions that might not get mainstream media attention, because you're able to speak directly to people who are interested instead of the general public. I'm at the Transplant Games in Pittsburgh today, and here's a post I did on my personal blog about the rationale for promoting transplant through social media. http://social-media-university-global.org/2008/07/11/seven-steps-to-promoting-transplant-through-social-media/ Thanks for the mention, Albert. We see social media as completely consistent with the way Mayo Clinic’s reputation has been built over a century, through word of mouth recommendations from satisfied patients. Traditional news media stories also have been important, and will remain so, but one strength of social media is the ability to do longer, more in-depth stories, and stories about conditions that might not get mainstream media attention, because you’re able to speak directly to people who are interested instead of the general public.

I’m at the Transplant Games in Pittsburgh today, and here’s a post I did on my personal blog about the rationale for promoting transplant through social media.

http://social-media-university-global.org/2008/07/11/seven-steps-to-promoting-transplant-through-social-media/

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