http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/ The Marketing Edge, one of the longest running marketing and public relations podcasts. Mon, 06 Feb 2012 13:28:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/comment-page-1/#comment-123183 Scott Mahler Wed, 31 Dec 2008 03:29:10 +0000 http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/#comment-123183 You are so right when you say that building lasting and profitable relationships through social media takes time. But it is time that's well worth it. I own a website developing business, and one of the services I offer is an internet marketer who is now focusing heavily on social media. I tell my clients not to expect quick results. I liken it to seeing a therapist; you have to put the time and work into it and even then you can't guarantee results. But what I do promise them is more exposure for their company/business. And exposure on the internet can garner you brand recognition on a world wide level. You are so right when you say that building lasting and profitable relationships through social media takes time. But it is time that’s well worth it. I own a website developing business, and one of the services I offer is an internet marketer who is now focusing heavily on social media. I tell my clients not to expect quick results. I liken it to seeing a therapist; you have to put the time and work into it and even then you can’t guarantee results. But what I do promise them is more exposure for their company/business. And exposure on the internet can garner you brand recognition on a world wide level.

]]> http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/comment-page-1/#comment-71851 Duality Reality: Who Controls the Message in The Enterprise? | Connie Bensen Sun, 18 May 2008 02:14:25 +0000 http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/#comment-71851 [...] Albert Maruggi’s perspective [...] [...] Albert Maruggi’s perspective [...]

]]> http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/comment-page-1/#comment-71342 kraabel Thu, 15 May 2008 19:46:57 +0000 http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/#comment-71342 Well, we're listening. I'll chat with our technical team about getting a player up there. I think it's a product of us trying to get a database set up to manage all the files when we uploaded them. What would you like? Well, we’re listening. I’ll chat with our technical team about getting a player up there. I think it’s a product of us trying to get a database set up to manage all the files when we uploaded them. What would you like?

]]> http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/comment-page-1/#comment-71328 Douglas Pollei Thu, 15 May 2008 18:04:22 +0000 http://www.providentpartners.net/blog/index.php/2008/05/15/who-controls-social-media-in-the-corporation-no-one-and-that%e2%80%99s-a-problem/#comment-71328 It was nice to have the big companies participate Target, General Mills, BestBuy and Fingerhut all had good representation. Many of them have succeeded and failed at attempts in social media so it is good they are still talking and thinking. The panelist’s stories on how social media is navigated within their organization and how it is being used to connect to a community were great. We all know social media should not be controlled, rather mentored. There will always be, as Josh Bernoff calls them, "the purists and corporatists," the bottom up and the top down control colliding. Continued dialogue with the big ships and those who can actually enable change and create internal panels with multiple groups (Marketing, legal, PR, Strategy, IT) is what will move the needle. I hope this event did two things; created discussion/awareness and inspired action. It was nice to have the big companies participate Target, General Mills, BestBuy and Fingerhut all had good representation. Many of them have succeeded and failed at attempts in social media so it is good they are still talking and thinking. The panelist’s stories on how social media is navigated within their organization and how it is being used to connect to a community were great. We all know social media should not be controlled, rather mentored. There will always be, as Josh Bernoff calls them, “the purists and corporatists,” the bottom up and the top down control colliding. Continued dialogue with the big ships and those who can actually enable change and create internal panels with multiple groups (Marketing, legal, PR, Strategy, IT) is what will move the needle. I hope this event did two things; created discussion/awareness and inspired action.

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