Time 11:40

The Kellogg Foundation describes itself with these words: Where Everyone with Ideas and Dreams for Helping Vulnerable Children is Welcome. Last year it distributed its largest amount of program dollars, $357 million. Communications were much different when it was founded by WK Kellogg in 1930. Today, Director of Public Affairs, Dianne Price realizes the need for an organization committed to helping communities, needs to become part of those communities online.

I was curious about her rationale for dedicating a full-time position, New Media Manager, for social media and looking to someone that is fairly experienced as you can see from the New Media Manager job qualifications and salary. (note this link will expire when Kellogg closes the selection process) In many cases, social media is something that gets dumped on the youngest member of a team and there it can smolder. The fact is social media not reserved for the young or even the techno-savvy. I believe the following qualities are necessary for successfully participating in social media;

• Patience to learn about community participants
• Thoughtfulness in respecting differing ideas in the community
• Persistence in giving of yourself, ideas, and time to the social network
• Creativity in using the right media, – print, video, and audio
• Innovation in trying a variety of technologies that allow for sharing ideas and dynamic commentary

The Kellogg Foundation also wants your ideas on how children become vulnerable and what can be done to help them. Visit and contribute your ideas to the Kellogg Online Forum on Vulnerable Children.
Good luck to those candidates for the Kellogg New Media Manager position. Dianne we wish you and the Kellogg Foundation well in your wonderful work.

Another great site for social media jobs is Jobs in Social Media, produced by Chris Russell and his assistant Hannah Hershey.

Spend time understanding the details of social media and getting great ideas from practitioners at the NewComm Forum sponsored by the Society for New Communications Research, April 22-25 in Sonoma CA.

Also the chance to win the book the Age of Engage by Denise Shiffman is the March book giveaway on the Marketing Edge. Send me an email at Marketingedge@providentpartners.net with Engage in the subject line.

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