Twitter is a social networking combination blogging site. It is where people can follow the quick thoughts of others throughout the day. Many people share ideas in a sentence or two then link to a long piece, video or audio file. You can even identify people that might be interesting to follow by using a search engine specifically designed for twitter, one of them is called www.tweetscan.com

My twitter follower @pchaney today tweeted (meaning wrote a message for others to see) Love to see a Top 10 Benefits to Using Social Networking with Your Business. You are my inspiration @pchaney, at least for this blog post.

For the purposes of answering @pchaney the definition of social networking I’ll use is, a group of like-minded individuals gathered digitally, in some cases you already know these people, in others they may not know anyone prior to meeting on the network. This may not be the Top 10, but they are ten and I’m sure readers will add more.

1. Expand knowledge of a topic – benefit: product improvement, market research
2. Extend your knowledge to others – benefit: increased web traffic or exposure to network
3. Efficient communications – benefit: speed to knowledge
4. Test ideas – benefit: reduce market research costs and time
5. Exponential reach – benefit: you’ll increase the chances of knowing what you don’t know and you never know the potential of that
6. Get new ideas – benefit: learning from others makes you innovative
7. Promote your stuff – benefit: drive traffic to your web or physical destinations
8. Create member style community, example employees – benefit: greater candid communications to improve organizational process, products, working environment yada yada yada.
9. Training and formalized learning – benefit: speed ways to fix problems or create more proficient customer reps, tech support, etc.
10. Monetize eyeballs – benefit: yes where there are people there is the potential for revenue

Oh yes, and there is the added benefit of using a social network for business of asking a question and getting a direct answer. Hope this helps? Probably the best place to learn about the variety and possibilities of social networking is to visit Ning. www.ning.com It’s the social network of social networks with thousands of communities using the technology platform.

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