Comments on: Marketers can drink it up at the Tiki Bar and the new short form genre http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/ The Marketing Edge, one of the longest running marketing and public relations podcasts. Mon, 06 Feb 2012 13:28:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Craig Key http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/comment-page-1/#comment-61333 Craig Key Mon, 24 Mar 2008 17:16:19 +0000 http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/#comment-61333 One of the reasons why you don't see specific endorsements for "Captain Morgan" or "Smirnoff," is that the liquor companies follow a sort of code in their advertising, where they won't associate with any sort of drunkenness. Rather, they just show you how their products make you a smooth operator, and popular at a parties -lol. Jeff has mentioned before that despite all the speculation about sponsorship from booze companies...no one has stepped up, because the characters (and/or the actors) are a bit sloppy due to their alcohol consumption. One of the reasons why you don’t see specific endorsements for “Captain Morgan” or “Smirnoff,” is that the liquor companies follow a sort of code in their advertising, where they won’t associate with any sort of drunkenness. Rather, they just show you how their products make you a smooth operator, and popular at a parties -lol.

Jeff has mentioned before that despite all the speculation about sponsorship from booze companies…no one has stepped up, because the characters (and/or the actors) are a bit sloppy due to their alcohol consumption.

]]> By: Albert Maruggi http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/comment-page-1/#comment-61027 Albert Maruggi Sat, 22 Mar 2008 13:53:22 +0000 http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/#comment-61027 OOOhhh boy we got some good mo jo goin' on the social media blog this month. Here here now my good Phoenix friend, I am sure in the creative tradition of the Tiki Bar if there was an opportunity for the Good Captain Morgan to visit the Tiki Bar he would have a logical reason, perhaps tracking down Mr. Ambassador, or delivering some found plunder that was taken from Johnny Johnny's great, great, great, great Grandfather, or a secret pirate concoction known to only those on the high seas. Now that I think of it, I'm not sure if the Captain is truly a pirate (a former sailor that was out of work in the 1600s and went around stealing stuff) or a Privateer, (a former sailor who was out of work but was given authority by a government to steal stuff from ships from an enemy government) http://en.wikipedia.org/wiki/Privateer I could not find the history of the Captain Morgan on their website, http://www.captainmorgan.com/en-us/home.html And speaking of pirates, the BBC World Service had a wonderful documentary about them http://tinyurl.com/yt6htt Thanks for the comment Tankilo on twitter. OOOhhh boy we got some good mo jo goin’ on the social media blog this month. Here here now my good Phoenix friend, I am sure in the creative tradition of the Tiki Bar if there was an opportunity for the Good Captain Morgan to visit the Tiki Bar he would have a logical reason, perhaps tracking down Mr. Ambassador, or delivering some found plunder that was taken from Johnny Johnny’s great, great, great, great Grandfather, or a secret pirate concoction known to only those on the high seas.

Now that I think of it, I’m not sure if the Captain is truly a pirate (a former sailor that was out of work in the 1600s and went around stealing stuff) or a Privateer, (a former sailor who was out of work but was given authority by a government to steal stuff from ships from an enemy government)
http://en.wikipedia.org/wiki/Privateer

I could not find the history of the Captain Morgan on their website, http://www.captainmorgan.com/en-us/home.html

And speaking of pirates, the BBC World Service had a wonderful documentary about them http://tinyurl.com/yt6htt

Thanks for the comment Tankilo on twitter.

]]> By: tankilo http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/comment-page-1/#comment-60995 tankilo Sat, 22 Mar 2008 06:37:26 +0000 http://www.providentpartners.net/blog/index.php/2008/03/21/marketers-can-drink-it-up-at-the-tiki-bar-and-the-new-short-form-genre/#comment-60995 I was mentioning to Albert via email that always mentioing "Smirnoff Vodka" instead of just "Vodka" was an idea, however that doesn't really draw in the viewer the way a new character would. A little snag to watch out for: you can't have a character as just a logo, there has to be a reason he's there other than as an ad. I was mentioning to Albert via email that always mentioing “Smirnoff Vodka” instead of just “Vodka” was an idea, however that doesn’t really draw in the viewer the way a new character would.

A little snag to watch out for: you can’t have a character as just a logo, there has to be a reason he’s there other than as an ad.

]]>