Comments on: Social media is a movement, not a market http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/ The Marketing Edge, one of the longest running marketing and public relations podcasts. Mon, 06 Feb 2012 13:28:37 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Marketing Edge http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/comment-page-1/#comment-202738 Marketing Edge Wed, 02 Feb 2011 11:36:45 +0000 http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/#comment-202738 [...] tool. I didn’t think this way, years ago I wrote a piece about social media being more a movement than a market . The message in that piece as social media has much more potential than pushing multi-level [...] [...] tool. I didn’t think this way, years ago I wrote a piece about social media being more a movement than a market . The message in that piece as social media has much more potential than pushing multi-level [...]

]]> By: Valeria Maltoni http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/comment-page-1/#comment-60144 Valeria Maltoni Sat, 15 Mar 2008 16:30:22 +0000 http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/#comment-60144 Albert, that was an interview filled with nuggets of wisdom. As Tom points out, there are careers at stake here. Those folks who are used to controlling the flow of information and being the gatekeepers for messaging are extremely uncomfortable with the principles and concepts of social media. Think about it. What is their role? The other conversation that happens right now is how can we push our messages out through these new media. It's an education process : ) Albert, that was an interview filled with nuggets of wisdom. As Tom points out, there are careers at stake here. Those folks who are used to controlling the flow of information and being the gatekeepers for messaging are extremely uncomfortable with the principles and concepts of social media. Think about it. What is their role?

The other conversation that happens right now is how can we push our messages out through these new media. It’s an education process : )

]]> By: Tom Kephart http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/comment-page-1/#comment-60010 Tom Kephart Fri, 14 Mar 2008 21:01:24 +0000 http://www.providentpartners.net/blog/index.php/2008/03/14/social-media-is-a-movement-not-a-market/#comment-60010 I appreciate the linkback to my comments about your interview with Valeria, Albert. I agree that proponents of social media in marketing do face the wrath of those who are looking for immediate, measurable results; revenues, not relationships, as you say. Social media isn't as strange when we compare it to the types of effective "offline" relationship-building we already do, and which many marketers are comfortable with. We get involved with our local chambers of commerce, we join local or regional organizations that are involved in our community. We do these things both because we believe in the premise behind them - we do want our communities to prosper - but also to reach out to prospective clients and customers and to establish a positive presence in our community that, hopefully, turns into revenue in the long run. The new social media opportunities are similar, but on a worldwide scale. In the few months I've been writing New Tech Heroes, I've already made over a dozen solid contacts, several of which are interested in having me do some work for them, and not one would have been possible without putting myself out there with tools like my blog, Facebook, and Twitter. So there are revenue benefits as well. We have to overcome the tendency of corporate culture to be secretive. Those prospective clients are expecting to find us online, and if they don't, they'll move on to the competitor that is. It's a long-term process, with no "get rich quick" method other than persistence. But that isn't really that much different than the way marketers have always found lasting success. Good work, keep the thoughts coming! I appreciate the linkback to my comments about your interview with Valeria, Albert. I agree that proponents of social media in marketing do face the wrath of those who are looking for immediate, measurable results; revenues, not relationships, as you say.

Social media isn’t as strange when we compare it to the types of effective “offline” relationship-building we already do, and which many marketers are comfortable with. We get involved with our local chambers of commerce, we join local or regional organizations that are involved in our community. We do these things both because we believe in the premise behind them – we do want our communities to prosper – but also to reach out to prospective clients and customers and to establish a positive presence in our community that, hopefully, turns into revenue in the long run.

The new social media opportunities are similar, but on a worldwide scale. In the few months I’ve been writing New Tech Heroes, I’ve already made over a dozen solid contacts, several of which are interested in having me do some work for them, and not one would have been possible without putting myself out there with tools like my blog, Facebook, and Twitter. So there are revenue benefits as well.

We have to overcome the tendency of corporate culture to be secretive. Those prospective clients are expecting to find us online, and if they don’t, they’ll move on to the competitor that is. It’s a long-term process, with no “get rich quick” method other than persistence. But that isn’t really that much different than the way marketers have always found lasting success.

Good work, keep the thoughts coming!

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