Yesterday was a wonderful case in point of fast paced dialogue between the Obama and McCain campaigns. With the help of live news coverage and coordination of the campaign reporters, you may think, the campaigns stayed on top of every word the other makes. They are then able to respond, almost as if they were having a dialogue.

While news organizations have a lot to do with the speed of the discourse, in this election cycle there is more. Now there is more for the candidates, the campaigns, and most importantly, more for the electorate, upon which the candidate’s future depends, to stay on top of information.

Today, probably even as you read this, there are individuals’ blogging about campaign stops as they happen. People using Twitter, Jaiku and Utterz (microblogging platforms) to report and interpret giving you both a “what did they say” report and just as important “how did an individual interpret what they said perspective.

Better yet, quickly posted YouTube videos and even new phone streaming platforms like QIK reframe the definition of “instant reaction.”

Corporate marketers stop and consider the other uses. Here’s a list of examples that are perfect for these types of instant reporting and reaction platforms.

1) Events, games, a period of time to capture, if there is some uncertainty that’s even better. It’s why they always have a camera on the President.
2) Remote expertise whose commentary adds value
3) Scientific & R&D topics, think about that one for a minute
4) Product launch

Add to the list if you’d like. The fact is, time and space are compressed to almost real-time and all formats of communicating are available, allowing marketers to use the format and medium that best makes their case.

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