Comments on: 2008 full of spices for corporate marketers – REI potential is just one example

By: May 7: Weekly Content/Social Marketing Links « The Engaged Consumer

May 7: Weekly Content/Social Marketing Links « The Engaged Consumer — Sat, 09 May 2009 03:03:21 +0000

[...] to alignment with our Sales Plan, I selected REI as the company to do a search on this week. My post this week is by Albert Maruggi, founder and president of Provident Partners and host and producer of the Marketing Edge podcast. I [...]

By: Marketing Edge

Marketing Edge — Thu, 30 Oct 2008 18:40:37 +0000

[...] For a little background on my perspective on retailers and how they can assemble a comprehensive online strategy, dial back into the archives of the Marketing Edge blog to January 3, 2008 and the potential social media play for REI. [...]

By: Angela Moore

Angela Moore — Wed, 16 Apr 2008 13:42:32 +0000

Very interesting combination approach to social media in general. This particular industry has a very passionate following in social media so it will reach a nice size audience base. Nice post!

By: Adam Cohen

Adam Cohen — Wed, 16 Apr 2008 03:08:41 +0000

This is excellent Albert – combining a lot of the current tools on what could be a very effective campaign. REI is a great brand with a passionate and loyal customer base – they’ll eat this up!

By: amaruggi

amaruggi — Wed, 09 Jan 2008 17:43:30 +0000

Natalie,

Thanks for the comment, no marketing vault B & E here, I just spend a bunch of dough at REI and love the store and its products.

There are plenty more ideas the blogosphere can share, right here even. I also had another idea two years ago with a audio retail concept called hear here. So for example take a look here http://www.hearheremedia.com/ This is just concept stuff that I shared with some REI in-store folks and then at corporate with people in the “future store: project. Didn’t crack the code.

Now, instead of needing a audio device at the store, since MP3 players and phones that play MP3s are in widespread use, all REI needs to do is get the audio on it’s website.

Plenty of PR that can be associated with this as well.

By: Natalie L

Natalie L — Fri, 04 Jan 2008 15:39:59 +0000

Wow, did you break in to our marketing strategy vault? Stay tuned, we are on this path and will be delivering features in 2008. Thanks for expressing your desire for us to step in this medium.

By: chris h.

chris h. — Fri, 04 Jan 2008 04:59:09 +0000

Excellent post!