Greetings from Dublin, Ireland, where I enjoy your podcast every week and have to keep a notebook and pencil handy to jot down all of those useful thoughts and ideas.

Your interview on social media reminded me of something a former of colleague of mine describes as a ‘place in the heart’. Bill Felton, a veteran of the Irish advertising industry, used to say that as marketers, we’re not trying to own all of the person, we’re looking to speak to that part of all of us that thrills to the sight of a settling pint of Guinness or the roar of a Harley engine or the breathing-light of the Apple computer.

It struck me that your comments on the value of the new social media focus group gel very well with Bill’s view of the world and that, used properly, the new media really help us reach out to the place in the heart much more effectively than the old.

Like the classic whistle which goes unheard by the owner but reaches the ears of man’s best friend immediately, the new media allows the marketer to speak to the place in the heart without interrupting the other conversations.

thanks for commenting on the blog and we’ll give a food item to a St. Paul food shelter because of your sharing your thoughts.