Classic integration of focus group and social media - happy holidays
As you know social media is about sharing. Marketers are dying to figure out ways to match the ability to share with honest feedback. I think we figured this out in this video. Watch carefully how the first person, despite their inital reaction to the product encourages the next person to try it. I personally took on this project to see if Listerine would appeal to kids. These are first and second graders who just so happen to be getting ready for their first day of school. In the spirit of giving, I trust it gives you a smile.
The hollering in the background is mom making pancakes. Happy Holidays from everyone at Provident Partners. Remember every comment on this blog results in Provident Partners giving a food item to a St. Paul, Minneosta food shelter.
This entry was posted on Saturday, December 22nd, 2007 at 10:02 am and is filed under focus group, new media, social media, user-generated, video.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
RSS feed
Subscribe via e-mail
December 26th, 2007 at 1:09 pm
Do your poor children know they’re marketing guinea pigs?
December 28th, 2007 at 4:47 pm
Well thank you Laura. It seems the kids are willing participants in this social media experiment. In terms of poor, may I suggest that with 5 children I’m the only one who is poor in this equation.
thanks for commenting on the blog and we’ll give a food item to a St. Paul food shelter because of your sharing your thoughts.
January 12th, 2008 at 6:07 am
Thought for food…
Greetings from Dublin, Ireland, where I enjoy your podcast every week and have to keep a notebook and pencil handy to jot down all of those useful thoughts and ideas.
Your interview on social media reminded me of something a former of colleague of mine describes as a ‘place in the heart’. Bill Felton, a veteran of the Irish advertising industry, used to say that as marketers, we’re not trying to own all of the person, we’re looking to speak to that part of all of us that thrills to the sight of a settling pint of Guinness or the roar of a Harley engine or the breathing-light of the Apple computer.
It struck me that your comments on the value of the new social media focus group gel very well with Bill’s view of the world and that, used properly, the new media really help us reach out to the place in the heart much more effectively than the old.
Like the classic whistle which goes unheard by the owner but reaches the ears of man’s best friend immediately, the new media allows the marketer to speak to the place in the heart without interrupting the other conversations.