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Marketing Edge » Blog Archive » BlogWorld highlights the power of community — even when they’re not present

BlogWorld highlights the power of community — even when they’re not present

The undercurrent at BlogWorld is churned by the sudden absence of noted bloggers and a lack of blogging on the part of some CEOs whose companies depend on bloggers.

OK, no worries, sports fans, because there are plenty more of us here and out there. Now, that’s the power of social media. This post is not to recount the reasons why these new media, this new industry — whatever you’d like to call it — needs to be more mature. Jeremiah Owyang and Chris Brogan, among others, have done a good job of that.

This slant is to underscore what Leo Laporte said in the keynote: Paraphrasing, the medium is about everyone, not limited by format, money, subscribers, nothing. A new blog hero can rise to fill the shoes of someone that has lost interest. Mark Cuban’s, a replacement keynoter, a pretty good hero to have. Go Mavs.

What corporate types should watch for from this conference speed bump is how quickly the community dialogues, supports and gives voice to those who might be in the shadows today and the spotlight tomorrow. Yes, dialogues. And this same reaction can happen to any brand, product, and issue, at any time, even our own. Perhaps the next one will be yours.

What’s your take? Is this blogging world really information anarchy or the somewhat unpredictable result of when people of various opinions disagree?

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This entry was posted on Friday, November 9th, 2007 at 3:26 pm and is filed under blogs, conferences, social media.

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