Albert Maruggi, president of Provident Partners, will join the roster of communication professionals and other speakers at the Minnesota Health Strategy and Communications Network’s annual summer conference July 19 and 20.

Albert will give a presentation titled “Storytelling Using New Media,” in which he will discuss emerging trends in the use of social media like blogs, podcasts and online videos for telling stories. He’ll also show examples of new media uses from the health care organizations and recount interviews with people who have used some of these tactics.

Albert has a diverse background that includes work in corporate communications, broadcast journalism and politics at the national level. He’s also the host of the highest ranked marketing podcast on iTunes, the Marketing Edge, in which he offers advice and insight on marketing, public relations and business communications.

“Health care communicators face a lot of unique challenges: regulations, dealing with difficult subject matter, very diverse audiences,” he said. “At the same time, they have many opportunities to make an impact. The personal stories and the emotional elements lend themselves perfectly to using new media to tell stories effectively.”

MHSCN is a network designed to unite health care professionals into one multi-faceted organization for sharing strategies and proven techniques for marketing, public relations and communications in the health care industry. MHSCN’s summer conference is an opportunity for different organizations’ communicators to share their stories and to learn from each other on effectively communicating with a variety of audiences.

For more information about Maruggi and Provident Partners please visit www.providentpartners.net. To find out more about MHSCN and its summer conference visit www.mhscn.com.

Photo from Flickr courtesy of happysnappr

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