We have a new account executive on staff to lend us a hand — two, actually.

We at Provident Partners have increased our workforce by 50 percent with the recent hire of Kirsten Johnson as an account executive.

Kirsten is a recent graduate of the University of Nebraska-Lincoln, where she earned a bachelor’s degree in journalism. She previously worked in public relations for the Nebraska Soybean Board. Her addition to the Provident Partners staff means big things for this growing agency, which is at the forefront of integrating traditional, multimedia and social media PR tactics for clients.

Our boss (founder and president), Albert Maruggi, had this to say:

“I’ve been in this business for 25 years –- in front of the camera and in the inner circle of communication strategy sessions. Today we’re witnessing a sea-change in the way our society, its members and its institutions communicate, learn and interact.

“I call this the ‘trans-’ era: trans-media, trans-generation, trans-location. This era calls for the right combination of traditional marketing communications, true public relations and new-media strategies. Kirsten’s strong writing, new media savvy, and unique perspective of potential solutions for clients is a perfect fit for the Provident Partners culture.”

Kirsten, a native of Roseville, Minn., has also worked for Swanson Russell Associates, a 75-person public relations agency in Lincoln, Neb. Her recent work with colleagues in a senior campaign class, for which Johnson served as PR director, was honored with a “Marketing Maverick” award from the Lincoln chapter of the American Marketing Association.

“With this 50 percent increase in our workforce, we expect our productivity to increase by about 100 percent,” Maruggi said. “In all seriousness, with everything that’s happening on the Web and with these new media tools, communication and marketing are changed for good. We don’t take ourselves too seriously, but we do take our work seriously. And to that end, we’re delighted to have Kirsten aboard.”

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