Podcast length: 9:38

Deloitte –- you may also know them as Deloitte & Touche –- is a global business consulting firm with deep expertise in audit, tax, consulting, financial advisory. Its main asset is knowledge, and it has an integrated approach to how it distributes that asset.

In this Marketing Edge segment, you’ll meet Pat Harkin, national director of marketing for Deloitte Tax. Here is a marketer who combines traditional communications theory with new technologies that embrace his client base, using Deloitte’s greatest asset: knowledge. That knowledge gives the firm’s clients the confidence to move forward toward their business objectives.

As you’d expect, a conservative consulting practice like Deloitte is not Twittering away its assets or blogging just because it can (although they do have some blogs, like its Women’s Initiative WIN Blog).

Deloitte is, however, implementing audio and video formats in a controlled environment, guiding its viewers, readers and listeners through the shoals of their areas of expertise. Deloitte also implements several RSS feeds. One of their podcasts is called Deloitte Insights.

Also in this podcast, the Marketing Edge is giving away a copy of Seth Godin’s new book, The Dip. It’s not available yet, but we’ve pre-ordered and you can learn more about the book at www.squidoo.com/theDipBook.

Why do you want The Dip? It will help you figure out if you can quit what you are doing now and pursue a more rewarding experience. Know when to hold to ’em, know when to fold ’em. The Dip comes out May 10, and you can be one of the first to get a copy by e-mailing marketingedge@providentpartners.net or calling 651-695-0174. The first e-mail or call we get gets the book. For all other e-mails and calls, Provident Partners will donate a food item to a local food shelf (up to 100 items per month; I still have five kids to feed, too).

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