Get real about the virtual world with Linda Zimmer. In another preview of the NewComm Forum, I chat with Linda, who’s president and CEO of MarCom:Interactive. We discuss the real world of marketing opportunities in the virtual world of Second Life. Linda has a detailed understanding of this virtual world, and she will highlight aspects of that new 3D social networking venue.

Linda says the new media reality is in the hands of anyone and everyone. Established media as we know them are losing their audiences as those people shift to the newer forms of what is referred to “communal” media and stay ahead of a rapidly shifting media and its behaviors. Linda will present “Why you should be marketing in a virtual world” at 10:45 a.m. on March 8 at the third annual NewComm Forum, March 7-9 in Las Vegas, sponsored by the Society for New Communications Research and Lawrence Ragan Communications.

I am presenting on March 8 at 3:00pm on Interaction and engagement: New media as the key to buyers’ hearts. You can catch a seek peek on this podcast.

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