We’re coming at you live (or nearly live) from the Podcast and Portable Media Expo in Ontario, California. Albert Maruggi, your host here at the Marketing Edge, recaps some highlights from the early sessions at the Expo. He talks about the need for a new word to describe podcasting – something that doesn’t make people think they need an iPod to listen in. He also discusses the idea of quality over quantity with regard to a podcast audience.

Albert is joined by Leo Laporte, host of the This Week in Tech podcast and general tech guru. Leo was one of today’s keynote speakers at the Podcast Expo, and he’ll share some thoughts with us about the podcasting world in this podcast.

Stay tuned for more from the Marketing Edge, live from the floor of the Podcast and Portable Media Expo.

If you’re interested in learning more about Provident Partners’ podcasting seminar Oct. 6 in St. Paul, MN, call 651-695-0174 or visit www.providentpartners.net.

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