Google AdSense is an untapped revenue stream for certain types of company Web sites. Healthcommunities.com has been fishing that stream for a while and Tom Lund head of marketing and business development for healthcommunities.com knows the waters well.

Healthcommunities.com is featured as a Google AdSense case study and Tom Lund is the Marketing Edge guest on this Market Focus segment. This podcast highlights the criteria for companies to use when considering the Ad Sense revenue stream, how to get precise and relevant ads on your site, and a new search engine for the health and fitness profession called Kosmix to evaluate when incorporating searches into your site.

Tom Lund is interviewed by Albert Maruggi of Provident Partners. Any questions email them to Albert or call 651-695-0174.

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